Sonabri seeks to introduce a more-client centric approach for the residential real estate brokerage industry, shifting from its current business model whose primary objective is to maximize the revenues of agents and brokers to one whose primary objective is to maximize the profits of clients by using innovative approaches to achieve elevated sales price levels versus comparables, thereby justifying premium agent/broker compensation levels. 

Sonabri also seeks to promote an essentially opposite business model as well that focuses on cost reduction rather than profit enhancement: this high transaction volume business model fills the need of increasingly knowledgeable and resourceful home sellers and homebuyers who seek conventional agent/broker services priced at levels more commensurate with the time and work required of the agent/broker.